Tuesday, April 14, 2015

P1 Final

For this project the assignment of a word was designated for each box. I chose energy, confidence and informational. The pink gridded box convey's energy with it's bright colors and intertwining handwritten type and computer generated text. The idea shows energy through the grid and proves that through the organization of letterforms the energy is conveyed neatly. 

The second box, the pale blue and yellow, convey's information. This simplistic but chaotic form tricks the mind into believing that the information you are to absorb comes from the front. This is purely to then draw attention to the structure of the information on the back and allow the reader a seamless transition from point to point. This is the box that I would propose to a client. I feel this box is the most unconventional and non-cereal box like, but that's what I love about it. 

The third box, convey's confidence. The way that the dark blue/black form has woven type and a gradient of typeface sizes the box itches for attention, therefore exuding confidence. The box, though simplistic on the front, shows its confidence through the changing paragraph forms and the vertical type. 





The detailed shots of this box show the small copy and how the reader could potential decipher the text on the front, but then move to the back of the box to see the type in an orderly fashion and informationally laid out. 



















Thursday, April 9, 2015

Photographs of Refinements for Final Cereal Box

These 3 cereal boxes in a back to front set are a revision of my previous boxes. The color palettes have differed from the previous set, and the detail is much more refined. I still need to continue work on the photographic elements and how to incorporate photos into one of my final boxes. I also need to work on the image quality and detail of the photographs of these boxes. 







Monday, April 6, 2015

Cereal Box Refinement

After adding some color and refining some placement of the type, I created these cereal boxes that are simple refinements of the previous set. 







Friday, April 3, 2015

Group Critique for Rice Krispies Boxes

In class on Thursday we were able to sit down and chat about our exploration of boxes and how to make them seem less commercial and speak to the criteria of elements in the project. I found this critique helpful and really steered me in a specific direction for at least one of my boxes. The development of one of my directions is to continue with the retro style, more grid-like forms and to continue working outside the box with a hint.